you’ve got to know your audience.
when i first started out as an advertising copywriter in the 70s, i was told to have a specific person in mind when I wrote. one book suggested i write to my grandmother. if i could make her understand whatever i was selling i’d have done my job. for a while i wrote to a cousin, though he never knew it. i’d craft my copy in the form of a letter to him, translating technical speak into a personal conversation and make my way through my project. but the imaginary audience that worked best of all was my farmer. a poster of an aging farmer, dressed in denim overalls and leaning on a wooden fence, hung above my grey IBM Selectric typewriter. i’d gaze into his eyes and commence to type.
Those were the days before Macs and copy and delete keys.
Those were the days I’d scribble out the first draft by hand on a yellow legal pad. when i thought the copy was close to being finished, i’d transfer to the typewriter.
so who is my audience now? i have no account executives or copy director or exacting client to review copy and make comments. i’ve been set free from writing for the approval of others.
this blog is for me only. after 30+ years of writing for others, being edited by others and being confined by creative briefs and clients’ demands, i am writing for me. should my family and friends and occasional stranger who happens upon this blog wish to read it, welcome. but this is an exercise for me.
here i will describe our next steps as a family, our breaking free of what is normal and traditional, our setting out to experience life with a new language in a new land. i hope to leave a collection of observations for my daughter that allows her to get to know me in a different way.
and i want to see where faith fits in all of this moving around and meeting new people and adapting new ways.i look forward to seeing what remains constant in our changing world. i hope to become a wiser, kinder, more observant and patient woman.
so, this is all about me then. and my audience may be limited to just a few. but right now that is fine. i have nothing new to say that hasn’t been said much better by someone else. but i will discover new things for me.
read along if you wish. or not.